Ferngrove Case Study

As the client didn’t have branding in place, I gauged what kind of customers the client liked to attract, and designed the layout, logo, copy, and website based off of their answer. Setting a tone for a more relaxed stay rather than an exciting one - which their competitors were providing.

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The Logo

The Logo design captures the ‘older time’ vibe of the cottage - the font was chosen as it elegantly resembled something hand-forged from metal, and the climbing plants refer to the natural surroundings, peace, and the climbing plants on the cottage wall.

The Assets

The client had low quality image assets, and weren’t willing to get higher quality shots.  

For the customers it is vital is to be able to actually see the property they are browsing, so I opted to use these assets rather than stock assets, and run them through an AI image upscaler. Exporting from figma at 2x scale for retina displays.

 I also made great use of aerial drone footage the customer obtained for the hero section to really display the beauty of the scenery.

Attractions

The information on surrounding attractions and activities was fragmented and confusing in the original website.  

I undertook learning from the clients & online research to develop a ‘discover’ page that clearly shows activities which would attract the target demographic, with an indicator of proximity as the user would easily be able to picture making each journey on their holiday.

Hosting

The client needed hosting to be taken care of. I solved this by using my IT and networking expertise, simply guiding them until I got the information I needed to take care of everything myself.  

The customer was unaware of GDPR Law and cookie solutions, I provided them with a free solution and set up analytics to gauge their traffic and whether or not they need to purchase a higher plan.

The Audit

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